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On March 23rd, Intelligent Lighting Creations partnered with Philips/Color Kinetics to premier the ColorReach at the Sheraton Hotel and Towers in Chicago.

The Philips Color Kinetics ColorReach is the first LED fixture powerful enough to brilliantly and dynamically illuminate large architectural facades.  ColorReach Powercore combines all the benefits of LED-based lighting and control in an elegant fixture specifically designed for large-scale installations, such as commercial skyscrapers, casinos, large retail exteriors, bridges, piers, public monuments, and themed attractions. With significantly more lumen output than any other competitive fixture and unprecedented light projection of over 500 feet, this powerful fixture represents the next generation in exterior illumination.

See the new Colorblaze fixture (left) in a shootout with the older version at the ColorReach reception inside the Sheraton.